The importance today of Cultural and Creative Industries (CCI) in our European environment has been reconfirmed by the recent report published by EY (formerly Ernst & Young) entitled ‘Creating growth. Measuring Cultural and creative markets in the EU ‘.
The figures are eloquent enough, even though the study has been limited only to 11 subsectors of Cultural and Creative Industries (books, newspapers and magazines, music, performing arts, television, film, radio, and video games, arts, architecture and advertising): only this activity studied generates a volume of 535,900 million euros and 7.1 million jobs in Europe, well above the entire telecommunications sector or the entire automotive industry. But it also is a young and growing industry, as 19.1% of the employed are under 30 years and the annual growth was 0.7% between 2008 and 2012 while general job creation in Europe fell 0.7% annually over the same period.
This same study indicates that Europe should take advantage of this situation by promoting investment and to promote further growth in the sector, starting with the development of the potential of professionals and SMEs in this great industry. And for that it is most efficient to invest in innovation because it is the most effective way to get success in any business initiative of growing sector of Cultural and Creative Industries.
Now you just need that those responsible for governance in Europe give a blind and support innovation of Cultural and Creative Industries.
Global Innovo contribute and we advise innovation to 35 companies in the Cultural and Creative Industries Sector in Spain, Brazil and Argentina.
See the full report here.