«Competitiveness and Innovation craftsmanship through the digital brand», Wednesday May 6, 2015; 17:00 – Auditorium, Museo Canario, Doctor Verneau, 2 (Vegueta), Las Palmas de Gran Canaria


The Factoría de Innovación de Gran Canaria organizes the workshop ‘Competitiveness and Innovation craftsmanship through the digital brand’ that will give theinnovation coach Enrique Mateu.

This workshop is designed to help craftsmen to meet the challenges offered by the digital environment to grow professionally, to reach other markets leaving your comfort zone and consolidating its digital brand. A workshop in which the particular cases of these will be analyzed and help them apply innovation to be more competitive.

This initiative is part of a series of activities that theFDI de Gran Canaria is scheduled for the coming months, and is aimed at companies, business groups, entrepreneurs and institutions of Gran Canaria, who are interested in enhancing its innovative culture. The Factoría de Innovación de Gran Canaria is a new center of excellence dedicated to the development of innovative potential of SMEs and business organizations on the Island.

This workshop seeks a stimulus to increase the level of implementation of technologies by the artisan workshops. From a diagnosis of the initial situation regarding the use and implementation thereof, are proposed various solutions to these professional improvement in various aspects, such as those related to internal management, production processes, the visibility of its business or e-commerce, among others.

Enrique Mateu is CEO at Global Innovo, innovation outside consultant specializing in cultural and creative industries at Deloitte and director of ICC at internationalization club Glocal Up.



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